Paul Rand Seminal figure in American graphic design who explored the formal vocabulary of European avant-garde movements including cubism, constructivism and de stijl and developed a unique, distinctly American graphic language.
His work is characterized by wit, simplicity and a bauhaus approach to problem solving. Educated in New York at the Pratt Institute 1929-32, Parsons School of Design 1932-33 and the Art Students League 1933-34, with George Grosz.

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