Rand was a major force in editorial design, advertising and corporate graphics. Art director of Esquire and Apparel Arts magazines 1935-41, and designer of outstanding covers for the cultural journal Direction 1938-45. He joined the Weintraub Advertising Agency, New York, 1941-54 where his collaboration with Bill Bernbach especially on the Orbach's department store campaign, pioneered the closer integration of design and copy.

Since 1955 he has freelanced, becoming design consultant to major companies like IBM, Cummins Engine Company, Westinghouse and NeXT. His masterly logotype for IBM was created in 1956; logos for Westinghouse, United Parcel Service and ABC Television followed. He has influenced successive generations of designers through his writings and his involvement in design education.

His most important texts include Thoughts on Design (1947) and Paul Rand: a Designer's Art (1985). Lectured at the Cooper Union, Pratt Institute and appointed professor at Yale University, New Haven in 1956.

His many awards include gold medals from AIGA and the Art Directors Club of New York, joining their Hall of Fame in 1972. RDI and member of AGI.

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